A well laid out local search optimization campaign generates appropriate results and helps visitors to actually locate your business. Chances of establishing direct contact is higher resulting in successful lead conversions. Increasing the visibility of your website on the Web is essential for the success of local search optimization.
These can be done in several ways, which include:
Submitting press releases in local directories
Submission of company listings in top web directories
Conducting local city search
Submission of your site to local search engines
Setting the geographic preference in Google's Webmaster Tools
Including contact information within a tag to be displayed on an important page on your website